It’s not just a buzzword. It’s a fundamental shift in how financial services are built, delivered, and experienced—directly inside the tools businesses already use.
Finance is evolving at a rapid pace, and as businesses move beyond the constraints of traditional banking, a new model is taking shape: embedded finance.
Embedded finance means integrating financial services—like payments, lending, and insurance—directly into the platforms businesses already use every day. Typical processes that would normally demand switching apps or logging in to one of several different portals, can now appear exactly where the work is already happening.
This would include real-time credit checks within their CRM, instant invoice payments built into their ERP, or the ability to process payroll through the HRM they're already using, with one click—and so much more. It’s finance, seamlessly embedded into the tools that power modern business operations.
This shift is already well underway. New regulations like PSD3, FiDA, and PSR are accelerating adoption across Europe and the benefits are clear: faster transactions, richer data, better user experiences, and entirely new revenue streams. That’s why we’re building the tools to help companies of all sizes tap into this new world of possibility. Because in today’s economy, financial services shouldn’t be separate from your operations. They should be part of the fabric. Seamlessly integrated, intelligent and invisible.
Financial services are no longer something businesses go looking for! They should be built into the very fabric of how work gets done. Embedded finance isn't just a convenience; it's a catalyst for smarter, faster, more autonomous operations. At Done.ai, we’re integrating financial intelligence directly into the tools businesses already use, not just to streamline workflows, but to fundamentally rethink how companies manage liquidity, risk, and growth. This transformation is what will define the next generation of business platforms.
— Staffan Herbst, CEO, Done.ai
At Done.ai, we’re building for this new reality. By embedding intelligence and finance at the core of modern business, we empower companies to focus on what truly matters.
The future of finance isn’t just coming—it’s already here. It’s now.
At Done.ai, we’re building now.
